Make the most of the opportunity to put together your own afternoon agenda and sign up for two free TREND-TABLES of your choice by 18 September.

Overview

1.

Rethink your business model sustainably. | Hosted by: Oliver Grüttemeier (House of Communication) & Prof. Dr. Andrejewski (KPMG)

2.

Purpose marketing – a hot topic or hot air? | Hosted by: Matthias Harbeck, Dorothea Stanjek (House of Communication) & Norman Böhm (R+V Versicherungen)

3.

Can media planning also be sustainable? | Hosted by: Wolfgang Bscheid (House of Communication)

4.

AI and marketing – a love story? | Hosted by: Marc Suchland (Salesforce)

5.

The future of shopping in a digital & social media world. | Hosted by: Dominik Terruhn & Verena Letzner (House of Communication)

6.

Scaling Connected Commerce – Using the potential of a connected world. | Hosted by: Gerd Güldenast (House of Communication) & Adam Pidcock (Luminescent Digital)

7.

Customer Journeys: Are you still building or are you already live? | Hosted by: Alexander Emmendörfer (House of Communication)

8.

SOE: Space of experience – The consistent merging of physical and digital worlds. | Hosted by: Oliver Kähler & Timo Wolf (House of Communication)

9.

Personalised content production – Opportunities & challenges. | Hosted by: Patrick Rohrbasser (House of Communication)

10.

Attention mechanisms of moving-image platforms. | Hosted by: Oliver Hey (House of Communication)

11.

Are advertising bans the ‘new normal’? | Hosted by: Bernd Wagner (Salesforce)

12.

Podcasts: The new fascination for audio-on-demand content. | Hosted by: Mirijam Trunk (Bertelsmann Audio Alliance GmbH)

13.

Conscious innovation: Don’t leave innovation to chance. | Hosted by: Lukas Paschke & Carmen Tscharre-Späth (House of Communication)

14.

Gaming & esports: Take your brand to the next level. | Hosted by: Alexander Turtschan, Willi Kaiser & Natalie Shardan (House of Communication)

15.

Connection to the rainbow euro – ÜberCreativity for the LGBTQiA+ consumer. | Hosted by: Jason Romeyko & Barbara Evans (House of Communication)

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