LOGIC WILL GET YOU FROM A TO B. IMAGINATION WILL TAKE YOU EVERYWHERE.
Innovation Day brings together executive board members, managing directors, brand managers and international top speakers from the worlds of business, media and politics. Along with highly relevant content, formats designed exclusively for decision-makers offer guests the opportunity to enter into a dialogue and share their personal experience at the very highest level.
In 2020 we will be discussing the future of brands, communication and innovation with THE POWER OF RETHINK as the overarching theme – on a digital stage for the very first time. Journalist and tv presenter Wolfram Kons is this year´s host of the day.
And in the evening, we will be switching from the virtual realm to a real-life location in Munich where, during an exclusive gala dinner, the CMO of the Year Award will be presented to Germany’s best Chief Marketing Officer.
What will the capitalism of the future look like? Prof. Lars Feld, Chairman of the German Council of Economic Experts, and Gerald Braunberger, publisher of the Frankfurter Allgemeine Zeitung, will be discussing a new understanding of the economy and growth.
Eileen Burbidge, partner of venture capital company Passion Capital and, according to Forbes, one of the “World’s Top 50 Women in Tech”, will explain why courage and more private venture capital are needed to boost Europe’s innovative capacity.
“Every sector is being affected by digitalisation and companies that are unprepared will go under.” Christoph Keese, CEO of hy – the Axel Springer Consulting Group, will explain how companies can reinvent themselves as digital players. Followed by: What kind of business models will the future bring? Will the digital platform economy be the key success driver of the coming decades – and should every established company therefore become a platform company? Johannes Diebig, Area Vice President Marketing Cloud, will outline strategies and opportunities for companies and their brands.
Digitalisation and social media are putting classic media under pressure. Nevertheless, high-quality journalism is currently more important than ever. How can it redefine itself and how can media brands remain attractive in the future? A discussion with: Tanit Koch, Managing Director of ntv and Editor-in-Chief of RTL’s Central Newsroom, Carsten Knop, publisher of the Frankfurter Allgemeine Zeitung, and Helle Thorning-Schmidt, former Prime Minister of Denmark and Co-Chair of Facebook’s ‘Oversight Board’.
Demands from the digital business world and the young generation are bringing up the need for a new management culture. Why ‘Supportive Leadership’ is the concept for tomorrow’s successful managers will be explained by scientist and bestselling author Prof. Gerald Hüther, who will go on to discuss his theses in the subsequent Leadership Talk with Insa Klasing, CEO of TheNextWe, former General Manager of Kentucky Fried Chicken Germany and Dr Christian Deuringer, Head of Global Brand Communication at Allianz SE.