Podcasts: The new fascination for audio-on-demand content

There’s no doubt about it: the podcast market is booming. It feels like there’s a podcast for every topic and every niche – and some of them reach hundreds of thousands of listeners every week.

Where does this fascination come from and which target groups are using podcasts the most?

Why do podcasts represent such an attractive advertising environment?

How can companies use audio on demand for their brands and what makes this still relatively young market unique?

Join us in discussing the answers to these and many more questions.

Language: German