During Innovation Day on 28 September 2022, we discussed the future of brands, communication and innovation under the overarching topic “SPEED! THE WINNING FACTOR IN THE DIGITAL AGE”.
„SPEED! THE WINNING FACTOR IN THE DIGITAL AGE“
On 28 September from 9.30 am renowned personalities from business and research presented exciting and helpful insights and impulses on current developments and megatrends relevant to brands.
How can brands profit from the megatrend Metaverse, for example? How can they realise successful real-time marketing? And how does the speed factor social media change brand communication?
Experience the new House of Communication!
We took this opportunity to give you a close look at the new House of Communication between the Innovation Day and the official Housewarming Party.
Various themed tours were offered in which you were able to learn more about our innovative New Work concept and the architecture of the building.
Celebrate this dawn of a new era with us and join us for our grand Housewarming party!
After 22 years in Brienner Straße, Europe's largest partner-led agency group has moved to the new House of Communication in Munich's hip and booming Werksviertel.
These were our speakers:
#Speed & Economy: The digital transformation, the turnaround in energy policy and various crises are changing the world in record speed. Are German companies fast, agile and dynamic enough to be able to keep up with the turbo transformation of the world? Professor Clemens Fuest, Member of the Executive Board of the ifo Institute, will outline the current challenges and opportunities for the economy.
#Gamechanger Metaverse: For brands, there’ll be no getting around this hype! The global metaverse market is expected to grow from an estimated 194.4 billion US dollars in 2022 to 758.6 billion by 2026. What do new virtual brand worlds look like in the metaverse and what innovative brand experiences do they promise? How are companies getting closer to their customers with real-life digital experiences? Angelika Gifford, Vice President EMEA at Meta, will take you on a journey into the new communication universe and provide insights into its enormous potential.
#Real-Time Marketing: Brands need to react increasingly quickly to market and customer needs, develop new offers and communicate them at precisely the right moment to their customers – both online and offline. Philipp Justus, Managing Director of Google Germany and Vice President Central Europe, will explore how flexible, data-driven real-time solutions are driving forward brand success in the long term.
#Speed of Media: Digital media offers are booming. With streaming service RTL+, a German competitor for Amazon, Netflix and Co. is emerging. How this development is influencing and accelerating media usage will be explained by blogger and internet pioneer Sascha Lobo. Afterwards, he will discuss the digitally driven transformation and innovations in the field of video content with ‘RTL Aktuell’ host Charlotte Maihoff and Christine Henkelmann, Head of Analytics & Content Research at RTL Data.
#Speed of CX Transformation: Digital transformation starts with the consumer. Brands & retailers must find new ways to engage with their customers, drive customer lifetime value and herewith sustainable business outcomes. What are todays customer expectations? How do you build the foundation to serve those while innovating in this fast-paced environment? And how do you differentiate? Alex Timlin, Head of Solution GTM at SAP Customer Experience will present insights and opportunities, how to innovate based on proven business processes and how to keep up with the fast pace in todays digitalized economy.
#Speed of Commerce: Live shopping, influencers, social commerce – the latest, digitally driven trends are transforming buying behaviour. Which concepts can help stationary retailers to assert themselves in these times of upheaval and how can they convincingly position themselves as omnichannel players? European market leader and digital first mover Douglas has found the right solutions to the current challenges. Nicole Nitschke, CEO of Douglas for the D-A-CH region, will provide fascinating insights into the strategy behind the German perfume and cosmetics retailer’s success story.
#Creativity & Anti-Speed: Internationally renowned artist Stephan Balkenhol designed an exclusive artwork for the House of Communication in Munich – at his very own pace. And on the Innovation Day stage, he will design a counter-concept to the hyper-acceleration we are currently seeing.