The Innovation Day on 28 September 2022, where we will be discussing the future of brands, communication and innovation under the overarching topic “SPEED! THE WINNING FACTOR IN THE DIGITAL AGE”.

Short agenda for 28 September 2022

9.30 am – Innovation Day



Join us on 28 September from 9.30 am and look forward to renowned personalities from business and research presenting exciting and helpful insights and impulses on current developments and megatrends relevant to brands.

How can brands profit from the megatrend Metaverse, for example? How can they realise successful real-time marketing? And how does the speed factor social media change brand communication?

4.30 pm – Guided Tours


Experience the new House of Communication!

We would like to take this opportunity to give you a close look at the new House of Communication between the Innovation Day and the official Housewarming Party.

Take part in our various themed tours and learn more about our innovative New Work concept, the architecture of the building or what role the mega trend Megaverse also plays within our walls.

Separate registration is not necessary for the tours. Simply contact us on site after the Innovation Day!

6.30 pm – Housewarming Party


Celebrate this dawn of a new era with us and join us for our grand Housewarming party!

After 22 years in Brienner Straße, Europe's largest partner-led agency group has moved to the new House of Communication in Munich's hip and booming Werksviertel. We would like to use the Innovation Day event to officially invite you to our new home and to end the day with a Housewarming Party.


**The Innovation Day programme will be continuously updated in the coming weeks.**

Look forward to hearing from speakers including:

Prof. Dr. Dr. h. c. Clemens Fuest

Economics professor and President of the ifo Institute

The economics professor and Chair of the ifo Institute is regarded as one of the most important economists in the country and is part of the scientific advisory board at Germany’s Federal Ministry of Finance.

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Angelika Gifford

Vice President EMEA at Meta

Meta’s Vice President EMEA is one of the most successful German managers and recently published her book “Die Digitale Dekade: Wie wir unsere Wirtschaft transformieren können” (The Digital Decade: How We Can Transform Our Economy).

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Philipp Justus

MD Germany and Vice President Central Europe, Google

As MD Germany and VP Central Europe, Philipp leads Google’s business and operations in 34 countries, including Germany, Austria, Switzerland and CEE. 

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Stephan Balkenhol


With his art, the internationally renowned artist – who created an exclusive artwork for the House of Communication in Munich – represents a counter-concept to the hyper-acceleration we are currently seeing.

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