THE IDEA
Alessandro Panella
Patron "CMO of the Year“ Council
“The requirements that have to be met by a Chief Marketing Officer have undergone radical changes. Growing complexity, continuing fragmentation, the increasing number of communication options available and the break-up of traditional sales channels mean that such officers need higher levels of specialist knowledge, personal abilities, corporate vision and clear business acumen. Existing business models are undergoing further development in marketing departments, including the optimisation of their profitability.
With the “CMO of the Year” award, the members of the “CMO of the Year” Council, the previous year’s winner and the Innovation Day partners are honouring the Chief Marketing Officer who has most successfully met these requirements over the one-year review period. The CMO of the Year is therefore considered to be the representative role model for the entire sector. “
Learn more about the "CMO OF THE YEAR" COUNCIL
THE METHODOLOGY
"From CMOs for CMOs" is the motto of the "CMO of the Year" award.
The nomination of potential candidates as well as the identification of the finalists is carried out by the CMO of the Year Council. It is composed of 80 Chief Marketing Officers from renowned German companies and evaluates the potential award winners according to the criteria listed above. The prestige and value of the "CMO of the Year" award is ensured by the fact that the members of the CMO Council not only contribute the factor professional competence but also their many years of industry experience to the election.
The finalists are finally discussed and evaluated by the award jury, which is made up of equal numbers of members. Dossiers prepared by the Institute for Marketing at the Ludwig-Maximilians-University of Munich (LMU) form the basis for this
THE JURY FOR 2020
THE JURY FOR THE 2020 "CMO OF THE YEAR" AWARD CONSISTS OF MEMBERS OF THE "CMO OF THE YEAR" COUNCIL AND SELECTED MARKETING AND MEDIA EXPERTS.
THESE ARE THE NOMINEES IN 2020
“BY CMOS FOR CMOS” HAS BEEN THE MOTTO OF THE “CMO OF THE YEAR” AWARD SINCE 2017. THE “CMO OF THE YEAR” COUNCIL HAS SHORTLISTED SEVEN CHIEF MARKETING OFFICERS WHO ARE NOW IN THE RUNNING FOR THE TITLE OF “CMO OF THE YEAR 2020”. THIS YEAR, SEVERAL CANDIDATES RECEIVED THE SAME POINTS SCORE, MEANING THAT THIS TIME THE TOP 5 IS ACTUALLY MADE UP OF SEVEN CMOS IN TOTAL. THE AWARD CEREMONY WILL BE PART OF THE CMO AWARD NIGHT. DUE TO THE CURRENT COVID-19 SITUATION, WE WILL POSTPONE THE EVENT TO SPRING 2021.
CONTACT
contact "cmo of the year" council
