On 10 October 2023, the most successful marketing decision-maker of the year will be awarded at the glamorous
CMO Award Night 2023. Get ready for an unforgettable awards ceremony at the Haus der Kunst art museum in Munich with high-profile guests, an inspiring keynote, a famous live act, good conversations and a celebratory atmosphere.
This year, the highly esteemed CMO of the Year Award will be awarded for the tenth time. Boris Dolkhani’s successor will be chosen by a CMO of the Year jury, made up of 12 members from the CMO of the Year Council and selected marketing and media experts from publishing houses, TV, academia and agencies. Their assessments will be based on the jury dossiers about each of the CMOs, compiled by the Institute for Marketing & Customer Insight at the University of St. Gallen. The preceding nomination of potential candidates and the selection of the finalists are carried out by the CMO of the Year Council, which is made up of more than 90 CMOs from renowned German companies from the D-A-CH region.
The nomination of potential candidates and the shortlisting of the finalists for the CMO of the Year Award are carried out by the CMO of the Year Council. It is made up of over 90 Chief Marketing Officers from renowned German companies from the D-A-CH region and assess the potential award winners based on the aforementioned criteria. The prestige and prominence of the CMO of the Year distinction come from the fact that the members of the CMO Council bring not only their expertise to the table, but also their many years of industry experience.
The finalists are then discussed and evaluated by the equally represented, neutral jury. Forming the basis of their decision are the dossiers created by theUniversity of St Gallen, Switzerland.