Prof Dr Sven Reinecke

Executive Director of the Institute for Marketing & Customer Insight University of St. Gallen

"Boris Dolkhani has already set novel communication accents as head of communications at KUKA. At Bosch, he not only succeeded in realizing a unique, bold campaign with #LikeABosch that clearly stands out in the engineering-driven environment. Rather, it allowed B2B and B2C to be cleverly combined and Bosch's brand values to be communicated both internally and externally. The strategic brand communication is sustainably effective and is cleverly integrated into the communication of the numerous business units. In other words, Boris Dolkhani combines all three elements of successful brand management: strategy, creativity, and social-technical successful implementation."