DUE TO THE CURRENT COVID-19 SITUATION, THE CMO-DINNER WILL BE POSTPONED TO SPRING 2021.

THE IDEA

Alessandro Panella

Patron "CMO of the Year“ Council

“The requirements that have to be met by a Chief Marketing Officer have undergone radical changes. Growing complexity, continuing fragmentation, the increasing number of communication options available and the break-up of traditional sales channels mean that such officers need higher levels of specialist knowledge, personal abilities, corporate vision and clear business acumen. Existing business models are undergoing further development in marketing departments, including the optimisation of their profitability.

With the “CMO of the Year” award, the members of the “CMO of the Year” Council, the previous year’s winner and the Innovation Day partners are honouring the Chief Marketing Officer who has most successfully met these requirements over the one-year review period. The CMO of the Year is therefore considered to be the representative role model for the entire sector. “

Learn more about the "CMO OF THE YEAR" COUNCIL

The "cmo of the year" award has been presented six times so far:

2019

Tarek Müller

ABOUT YOU

2018

Karsten Kühn

Hornbach

2017

Eric Liedtke

Adidas

2016

Hans-Christian Schwingen

Deutsche Telekom

2015

Godo Röben

Rügenwalder Mühle

2014

Dr. Ian Robertson

BMW

THE METHODOLOGY

"From CMOs for CMOs" is the motto of the "CMO of the Year" award.

The nomination of potential candidates as well as the identification of the finalists is carried out by the CMO of the Year Council. It is composed of 80 Chief Marketing Officers from renowned German companies and evaluates the potential award winners according to the criteria listed above. The prestige and value of the "CMO of the Year" award is ensured by the fact that the members of the CMO Council not only contribute the factor professional competence but also their many years of industry experience to the election.

The finalists are finally discussed and evaluated by the award jury, which is made up of equal numbers of members. Dossiers prepared by the Institute for Marketing at the Ludwig-Maximilians-University of Munich (LMU) form the basis for this

 

THE JURY FOR 2020

THE JURY FOR THE 2020 "CMO OF THE YEAR" AWARD CONSISTS OF MEMBERS OF THE "CMO OF THE YEAR" COUNCIL AND SELECTED MARKETING AND MEDIA EXPERTS.

Johannes Diebig

AVP Marketing Cloud Germany & Austria

Salesforce

Ronald Focken

Chief Executive & Partner

Serviceplan Group

Florian Haller

CEO

Serviceplan Group

Julian Lennertz

Head of Division Marketing & Digital

E WIE EINFACH

Thomas Lindner

CEO

Frankfurter Allgemeine Zeitung

Dieter Lutz

Marketing Director DACH

Molkerei Alois Müller

Prof. Dr. Anton Meyer

Chairman Institute of Marketing

LMU

Ingo Müller

General Manager Advertising Markets & Media Solutions

Frankfurter Allgemeine Zeitung

CMO OF THE YEAR 2019 Tarek Müller

Co-Founder & Managing Director

ABOUT YOU

Dr. Anneke Neuhaus

Head of Thought Leadership

Siemens

Steve Plesker

Steve Plesker

Managing Director Market/Products

AOK

Björn Schäfers

Managing Director

Otto Group Digital Solutions

Thorsten Scheib

Managing Director Marketing

Philip Morris

Uwe Schmidt

Vice President Corporate Brand & Reputation Management

Bayer

Sonja Schwetje

Sonja Schwetje

Editor-in-chief

n-tv

Anja Stolz

Chief Marketing Officer

R+V Allgemeine Versicherung

Frank Vogel

Chief Executive

G+J Media Sales

Horst von Buttlar

Editor-in-chief

Capital

Dr. Uwe Vorkötter

Editor-in-chief

Horizont

Thomas Zimmermann

Chief Marketing Officer

Intelligent Apps

THESE ARE THE NOMINEES IN 2020

“BY CMOS FOR CMOS” HAS BEEN THE MOTTO OF THE “CMO OF THE YEAR” AWARD SINCE 2017. THE “CMO OF THE YEAR” COUNCIL HAS SHORTLISTED SEVEN CHIEF MARKETING OFFICERS WHO ARE NOW IN THE RUNNING FOR THE TITLE OF “CMO OF THE YEAR 2020”. THIS YEAR, SEVERAL CANDIDATES RECEIVED THE SAME POINTS SCORE, MEANING THAT THIS TIME THE TOP 5 IS ACTUALLY MADE UP OF SEVEN CMOS IN TOTAL. THE AWARD CEREMONY WILL BE PART OF THE CMO AWARD NIGHT. DUE TO THE CURRENT COVID-19 SITUATION, WE WILL POSTPONE THE EVENT TO SPRING 2021.

Bernd Rützler

Martell Beck

DB Cargo

 Dr. Martell Beck

Marc Opelt

OTTO

Thorsten Scheib

Susan Schramm

McDonald’s

Susan Schramm

Volker Weinlein

Katjes International

CONTACT

Team Corporate Communications

+49 89 20502273

contact "cmo of the year" council

Yvonne Wicht

Yvonne Wicht

"CMO of the Year" Council

+49 89 2050 2279