CMO of the Year 2022

Boris Dolkhani is "CMO of the Year" 2022 - that was the decision of the 12-member "CMO of the Year" jury, made up of members of the "CMO of the Year" Council and selected marketing and media experts from publishing, TV, academia, and agencies. Dolkhani is Senior Vice President Brand Management, Corporate Marketing Communication and Communication Strategy at Robert Bosch GmbH, and his continuous and strategic work has been instrumental in the success of the Bosch brand.

For the first time, a CMO Lifetime Achievement Award was presented in addition to the CMO of the Year - Reiner Tafferner, former CMO at HiPP, was honored for his extraordinary achievements. 

THE JURY'S OPINION

Prof Dr Sven Reinecke

Executive Director of the Institute for Marketing & Customer Insight University of St. Gallen

"Boris Dolkhani has already set novel communication accents as head of communications at KUKA. At Bosch, he not only succeeded in realizing a unique, bold campaign with #LikeABosch that clearly stands out in the engineering-driven environment. Rather, it allowed B2B and B2C to be cleverly combined and Bosch's brand values to be communicated both internally and externally. The strategic brand communication is sustainably effective and is cleverly integrated into the communication of the numerous business units. In other words, Boris Dolkhani combines all three elements of successful brand management: strategy, creativity, and social-technical successful implementation."

Overview

Jury 2022
CMO Council
Winners

THE JURY FOR 2022

The CMO of the Year is voted by a carefully chosen jury. The jury is made up of members from the CMO of the Year Council and selected marketing and media experts from publishing houses, TV, academia and agencies.

Jean Bouvain

Head of Marketing Germany

MCM Klosterfrau Vertriebsges. mbH

Christine Carboni

Senior Vice President

Würth Elektronik

Florian Haller

CEO

Serviceplan Group

Patricio Hetfleisch

CMO

Tirol Werbung

Stefanie Kuhnhen

Managing Partner

Serviceplan Group

Ingo Müller

CEO

REPUBLIC Marketing & Media Solutions

Prof. Dr. Sven Steinicke

Executive Director & Titular Professor

University of St. Gallen

Eva-Maria Schmidt

Editor in Chief

HORIZONT

Julia Straschil

Global Brand Director

Capri Sun

Jennifer Treiber-Ruckenbrod

Head of Marketing BMW Germany

BMW

Anja Urlichs

Sr. Director SMB Marketing EU/AU

Paypal

Frank Vogel

Managing Director

Ad Alliance

Lars Wagner

VP Digital Content Strategy & Production EMEA

Warner Bros. Discovery

THE TOP 10 2022

An expert committee from specialist media partner HORIZONT shortlisted the top 10 nominees (listed here in alphabetical order):

Sebastian Bayer

dm-drogerie markt GmbH & Co. KG

Judith Borowski

NOMOS Glashütte/SA

Kristina Bulle

Procter & Gamble Germany GmbH & Co Operations oHG

Boris Dolkhani

Robert Bosch GmbH

Cathrin Duppel

Rotkäppchen-Mumm Sektkellereien GmbH

Bettina Fetzer

Mercedes-Benz AG

Sarah Gewert

ANDREAS STIHL AG & Co. KG

Michael Götz

GUSTAVO GUSTO GmbH & Co.Kg

Jürgen Kornmann

Deutsche Bahn AG

Wolfgang Metze

former Telefónica Germany GmbH & Co. OHG

THE CMO COUNCIL

The nomination of potential candidates and the shortlisting of the finalists for the CMO of the Year Award are carried out by the CMO of the Year Council. It is made up of over 80 Chief Marketing Officers from renowned German companies from the D-A-CH region and assess the potential award winners based on the aforementioned criteria. The prestige and prominence of the CMO of the Year distinction come from the fact that the members of the CMO Council bring not only their expertise to the table, but also their many years of industry experience.

 

The finalists are then discussed and evaluated by the equally represented, neutral jury. Forming the basis of their decision are the dossiers created by the Institute of Marketing at the Ludwig Maximilian University of Munich (LMU).

THE WINNERS

The "cmo of the year" award has been presented nine times so far:

2022

Boris Dolkhani

Robert Bosch

2021

Antje von Dewitz

VAUDE

2020

Susan Schramm

McDonald´s

2019

Tarek Müller

ABOUT YOU

2018

Karsten Kühn

Hornbach

2017

Eric Liedtke

Adidas

2016

Hans-Christian Schwingen

Deutsche Telekom

2015

Godo Röben

Rügenwalder Mühle

2014

Dr. Ian Robertson

BMW

CONTACT

Team Corporate Communications

+49 89 2050 20

contact "cmo of the year" council

Yvonne Wicht

Yvonne Wicht

"CMO of the Year" Council

+49 89 2050 2279