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Congratulations to Susan Schramm on winning the “CMO of the Year” Award

“We were really hoping that by spring 2021 it would be possible to celebrate Susan Schramm and her award in person. But as this is not possible yet, we would still like to honour you, Susan – albeit virtually, but no less heartfelt. And we look forward to rewarding you with our applause on a real-life stage at the CMO 2021 gala in September!” (Florian Haller, CEO of the Serviceplan Group)

 

Susan Schramm was honoured with Germany’s highest marketing distinction by a jury of 20 experts for her work as Chief Marketing Officer at McDonald’s. The jury is made up of members from the “CMO of the Year” Council and selected marketing and media experts.

As Executive Board Member and CMO, Susan Schramm has been in charge of marketing at McDonald’s Germany since November 2016. Together with a donation of 10,000 euros for the McDonald's Children’s Aid Foundation, she was presented with the award by the Serviceplan Group’s CEO Florian Haller on behalf of the initiators Serviceplan Group, Frankfurter Allgemeine Zeitung, Ad Alliance and Salesforce.

THE JURY FOR 2020

THE JURY FOR THE 2020 "CMO OF THE YEAR" AWARD CONSISTS OF MEMBERS OF THE "CMO OF THE YEAR" COUNCIL AND SELECTED MARKETING AND MEDIA EXPERTS.

Johannes Diebig

AVP Marketing Cloud Germany & Austria

Salesforce

Ronald Focken

Chief Executive & Partner

Serviceplan Group

Florian Haller

CEO

Serviceplan Group

Julian Lennertz

Head of Division Marketing & Digital

E WIE EINFACH

Thomas Lindner

CEO

Frankfurter Allgemeine Zeitung

Dieter Lutz

Marketing Director DACH

Molkerei Alois Müller

Prof. Dr. Anton Meyer

Chairman Institute of Marketing

LMU

Ingo Müller

CEO

REPUBLIC Marketing & Media Solutions

Tarek Müller

Co-Founder & Managing Director

ABOUT YOU

Dr. Anneke Neuhaus

Head of Thought Leadership

Siemens

Steve Plesker

Managing Director Market/Products

AOK

Björn Schäfers

Managing Director

Otto Group Digital Solutions

Thorsten Scheib

Managing Director Marketing

Philip Morris

Uwe Schmidt

Vice President Corporate Brand & Reputation Management

Bayer

Sonja Schwetje

Editor-in-chief

n-tv

Anja Stolz

Chief Marketing Officer

R+V Allgemeine Versicherung

Frank Vogel

Chief Executive

G+J Media Sales

Horst von Buttlar

Editor-in-chief

Capital

Dr. Uwe Vorkötter

Editor-in-chief

Horizont

Thomas Zimmermann

Chief Marketing Officer

Intelligent Apps

THE NOMINEES IN 2020

“BY CMOS FOR CMOS” HAS BEEN THE MOTTO OF THE “CMO OF THE YEAR” AWARD SINCE 2017. THE “CMO OF THE YEAR” COUNCIL HAS SHORTLISTED SEVEN CHIEF MARKETING OFFICERS WHO ARE NOW IN THE RUNNING FOR THE TITLE OF “CMO OF THE YEAR 2020”. THIS YEAR, SEVERAL CANDIDATES RECEIVED THE SAME POINTS SCORE, MEANING THAT THIS TIME THE TOP 5 IS ACTUALLY MADE UP OF SEVEN CMOS IN TOTAL.

Martell Beck

DB Cargo

Marc Opelt

OTTO

Susan Schramm

McDonald’s

Volker Weinlein

Katjes International

THE METHODOLOGY

"From CMOs for CMOs" is the motto of the "CMO of the Year" award.

The nomination of potential candidates as well as the identification of the finalists is carried out by the CMO of the Year Council. It is composed of 80 Chief Marketing Officers from renowned German companies and evaluates the potential award winners according to the criteria listed above. The prestige and value of the "CMO of the Year" award is ensured by the fact that the members of the CMO Council not only contribute the factor professional competence but also their many years of industry experience to the election.

The finalists are finally discussed and evaluated by the award jury, which is made up of equal numbers of members. Dossiers prepared by the Institute for Marketing at the Ludwig-Maximilians-University of Munich (LMU) form the basis for this.

THE WINNERS

The "cmo of the year" award has been presented seven times so far:

2020

Susan Schramm

McDonald´s

2019

Tarek Müller

ABOUT YOU

2018

Karsten Kühn

Hornbach

2017

Eric Liedtke

Adidas

2016

Hans-Christian Schwingen

Deutsche Telekom

2015

Godo Röben

Rügenwalder Mühle

2014

Dr. Ian Robertson

BMW

CONTACT

Team Corporate Communications

+49 89 2050 20

contact "cmo of the year" council

Yvonne Wicht

Yvonne Wicht

"CMO of the Year" Council

+49 89 2050 2279