CMO OF THE YEAR COUNCIL 2021

The council was established at the beginning of 2017 to make the CMO of the Year Award a representative award for the entire industry. Around 80 influential Chief Marketing Officers from renowned companies in Germany are responsible for the impartial selection of the CMO of the Year nominees, making the award the sector’s most prestigious honour.

 

The council’s high standing is based on the proactive involvement of its members and the passion of the collective. After all, no one is better placed to give the wider public an understanding of – and therefore strengthen – the role of Chief Marketing Officer than the best CMOs the country has to offer.

THE IDEA

Alessandro Panella

Patron "CMO of the Year“ Council

“The requirements that have to be met by a Chief Marketing Officer have undergone radical changes. Growing complexity, continuing fragmentation, the increasing number of communication options available and the break-up of traditional sales channels mean that such officers need higher levels of specialist knowledge, personal abilities, corporate vision and clear business acumen. Existing business models are undergoing further development in marketing departments, including the optimisation of their profitability.

With the “CMO of the Year” award, the members of the “CMO of the Year” Council, the previous year’s winner and the Innovation Day partners are honouring the Chief Marketing Officer who has most successfully met these requirements over the one-year review period. The CMO of the Year is therefore considered to be the representative role model for the entire sector. “

The Council

Roland Adrian

Verimi

Tim Alexander

Deutsche Bank

Claudia Baumschlager

BIPA Parfumerien

Dr. Martell Beck

DB Cargo

Michael Brinkmann

ADAC Finanzdienste

Kirsten Brückner

StepStone

Kirstin Brunkhorst

Henkell & Co. Sektkellerei

Marco Buschmeier

delta pronatura

Dagmar Chlosta

Faber-Castell

Jessica Claar

Mastercard

Anke Drewicke

Peloton

Cathrin Duppel

Rotkäppchen-Mumm

Jenny Fleischer

Ottobock

Bernhard Graf

Paul Hartmann

Jürgen Griebsch

BSH Hausgeräte

Cindy Groenke

Miele X

Galina Herzig

Carglass

Patricio Hetfleisch

Tirol Werbung

Rune Hoffmann

Asklepios Kliniken

Dagmar Holick

Clarins

Stefan Holwe

Horizn Studios

Henner Höper

Paulaner

Niels Klamma

Toyota

Katja Kleebach

Hermès

Karsten Kühn

Hornbach

Julian Lennertz

E WIE EINFACH

Dieter Lutz

Molkerei Alois Müller

Wolfgang Metze

Telefónica

Jutta Meyer

ProSiebenSat.1 Media

Tarek Müller

ABOUT YOU

Waltraud Niemann

ING-DiBa

Oliver Oppermann

Red Bull

Christian Pfennig

DFL Deutsche Fußball Liga

Steve Plesker

AOK-Bundesverband

Peter Prislin

Hans im Glück

Godo Röben

vorm. Rügenwalder Mühle

Bernd Rützler

Kärcher

Dr. Björn Schäfers

Otto Group Digital Solutions

Thorsten Scheib

Philip Morris

Sabine Schmittwilken

vorm. Innogy

Susan Schramm

McDonald's

Dr. Stephen Schuster

HdH Hochschule der Medien Stuttgart

Mike Schwanke

Nordsee

Hans-Christian Schwingen

Brand Revitalizer & Renovator

Aleksandra Solda-Zaccaro

Messe München

Marion Sommerwerck

KraussMaffei

Jan Stechele

creditshelf

Anja Stolz

R+V Allgemeine Versicherung

Sven Theobald

Bayer AG

Jonas Thiemann

Applike Group

Anja Ulrichs

Paypal

Marcus van Marwick

ThyssenKrupp Steel

Simone Wastl

Datev

Volker Weinlein

Katjes International

Julian Wicht

DeutschlandCard

Quotes

Roland Adrian

Verimi

Digital processes require customer trust. In this digital world, marketing and communication need to accompany customers with confidence.

Alexandra Barth

HRS

Vision, communication, perseverance and making the most of opportunities are the essence of entrepreneurial leadership. That’s how successful CMOs manage the transformation of people and companies in a constantly changing environment.

Dr. Martell Beck

DB Cargo

Public companies can also significantly improve how they are perceived with clever marketing, even without a station being cleaner or a bus running more punctually. However, this requires having the courage to take new paths.

Birgit Berthold-Kremser

Swarovski

Brand communication based on purpose is a must these days – creating ‘beyond purpose identification’ is the icing on the cake.

Kirsten Brückner

In an increasingly fragmented world of communication where the background noise is very loud on all channels, only brands with a sophisticated marketing strategy will prevail. The CMO of the Year Award honours industry professionals who have mastered this challenge in an outstanding way.

Kirstin Brunkhorst

Henkell & Co. Sektkellerei

The mission of good brand management is to constantly imbue the purchasing decision with meaning.

Carsten Cramer

Borussia Dortmund

As a representative of BVB, I am delighted to be part of such a renowned jury. For me, but also indirectly for my colleagues, it is an honour to see a growing appreciation for sports marketing in our industry.

Dr. Christian Deuringer

Allianz

CMOs will make a difference if they not only master the ever-changing functional challenges but manage to inject purpose into an organization.

Boris Dolkhani

Bosch

Think with a cool head, act with a hot heart. Lukewarm is boring!

Cathrin Duppel

Rotkäppchen-Mumm

My ethos at work: “It’s your brand, it’s your dream”.

Alexander Ewig

AIDA

In times when the focus is on digital-first, two truths remain: everything for the customer and the brand makes the difference.

Erik Friemuth

TUI

As a tourism group, we have always marketed experiences rather than products. Today this makes us right on trend. I now see further potential in inspiring new, potential guests and retaining our customers in the long term, well beyond their holiday experience.

Marco Gottschalk

Melitta

At the intersection between an increasingly strong visual communication and the almost food-like quality requirements of images and videos.

Jürgen Griebsch

BSH Hausgeräte

Do things as simply as possible. But no simpler than that!

Barbara Haase

Sky

Giving a company a face, developing a personality and thereby making the company, its culture and products accessible – that’s what I am passionate about on a daily basis. I, as a CMO, and my team have a direct influence on shaping the profile of a company and making a lasting impression on it. With the increasing fragmentation of communication channels, for me it all comes down to a modern, integrated marketing strategy that consistently pursues a clear target group-oriented goal. I think it’s great to be part of the CMO of the Year Council and to honour colleagues who have successfully met the growing challenges of the past year – with great commitment, fresh ideas and, above all, daring and determination.

Stephan Heigl

Dekra

In our fast-moving and complex world, trust in the brand is the most important building block in a company’s success.

Galina Herzig

Carglass

Brands never go out of fashion. In today’s fast, complex and digital world, they are more important than ever, providing orientation, conveying values and facilitating decisions.

Rune Hoffmann

Asklepios Kliniken

The strength of a brand is not measured by its performance promise, but by its ability to be close to people and evoke emotions.

Niels Klamma

Toyota

Brands need strong values to provide orientation, but they have to reinvent themselves almost daily in a dynamic market. That is the biggest challenge for me.

Julian Lennertz

E WIE EINFACH

There are challenger brands almost everywhere, except in the energy sector. We’re going to change that.

Hubert Link

Audi

In a rapidly changing industry, agile working and innovative, digital marketing are the key to success. We get our customers enthusiastic about the brand and make it an experience.

Dieter Lutz

Molkerei Alois Müller

The more complex our challenges in our daily and also strategic work, the more important the interaction with these inspiring and outstanding colleagues.

Dr. Anneke Neuhaus

Siemens

With Siemens, Siemens Healthineers and, starting in fall, Siemens Energy, three of our companies will be independently listed on the stock exchange, but they will remain united by the power of the Siemens brand.

Waltraud Niemann

ING-DiBa

Progress is always possible - I look forward to exchange and inspiration

Frank Niewöhner

Nissan

Marketing in the automotive sector? Creating emotions and enthusiasm without risking trust. I really enjoy being an “automotive” voice in the CMO Council!

Christian Pfennig

DFL Deutsche Fußball Liga

Communication is like football: the truth is always on the pitch. And the spectator is the twelfth man or woman.

Dietmar Pretzsch

Das Erste / ARD

Marketing 2018 – for me that is content marketing. Building a theme with content. Making it the talk of the town. With OoH, TV, cinema, social media, radio, print and – once again – radio.

Salvatore Ruggiero

Schott

In the future, the CMO’s task will not be to lead the competition between digital marketing and traditional marketing, but to integrate digital and traditional marketing.

Bernd Rützler

Kärcher

The customer is the focus of attention. Hasn’t that always been the case? And yes, marketing is becoming increasingly complex but that’s no reason to panic.

Sabine Schmittwilken

formerly Innogy

Change starts with ourselves, so creating a radically innovative brand was only the second most difficult task. But one of the best.

Dr. Stephen Schuster

WMF

To achieve long-term success, strong emotional brand experiences need to form the basis of customer communication, both digitally and in real life.

Fabian Seelenbrandt

DAW

When I’m at a loss, I ask my dog. He rarely has a solution, but the way he looks at me is so cute.

Jan Stechele

creditshelf

I really appreciate the extraordinary openness but also confidentiality of the CMO Council. This gives us the opportunity to learn and benefit from one other. It’s also good to get to know other industries from time to time.

Anja Stolz

R+V Allgemeine Versicherung

In order to position marketing not only as a strategic leader, but also as a driver of value creation, marketing must become an ROI driver within the company.

Marcus van Marwick

ThyssenKrupp Steel

In the context of digital transformation, CMO also stands for Change of Marketing Organisation, i.e. consistently reviewing the value chain, culture and processes.

Volker Weinlein

Katjes International

Marketing expenses are not costs, but investments. We invest because we believe in the brand.

Dr. Julian Weiss

RTL

Emotion, relevance and reach are good ingredients, but it’s only the team who can make the perfect dinner out of them.

Julian Wicht

DeutschlandCard

The CMO shouldn’t shy away from complexity but they should ensure that their office is located close to the CIO’s.

CONTACT

Yvonne Wicht

Yvonne Wicht

"CMO of the Year" Council

+49 89 2050 2279