Founded in 1970 as a traditional advertising agency, Serviceplan swiftly developed the concept of a “House of Communication”. This is still the only fully integrated agency model in Germany, combining all manner of communication disciplines under one roof: whether they are brand strategists, creative professionals, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists – at Serviceplan, everybody pulls in the same direction at more than 30 locations worldwide.
As early as the start of the 1980s, Serviceplan adjusted to the requirements of the future in the area of media and, in the mid-90s, was the first communication agency to venture into the growing online market: today, as well as Serviceplan itself, all of the additional corporate brands within the Group – the media agency Mediaplus, the digital agency Plan.Net, and the market research institute Facit – also rank among the market leaders in their respective competitive environments. The precise interplay between the various specialist agencies – more than 40 in all – in matters of creation, technology and media makes Serviceplan the leading agency group for innovative communication..
It is synonymous with independence, journalistic quality, exclusive news and well-founded analyses.
Its multi-award-winning editorial team and one of the biggest in-house correspondent networks of all daily newspapers make the F.A.Z. one of the most important information sources for 1.01 million readers daily (AWA 2016). Together with the Frankfurter Allgemeine Sunday newspaper, which has also won numerous awards, the F.A.Z. offers a unique advertising environment that reaches more than 1.7 million readers every week – a majority of whom are decision-makers from the business and public administration sectors. In April 2016, German daily newspaper F.A.Z. added a weekly magazine to its portfolio: the Frankfurter Allgemeine Woche. The publication is dedicated to the important topics of the week and covers the worlds of politics, business, culture, society and knowledge. It is aimed at readers who have a high level of education and an above-average wide range of interests.
The F.A.Z. also sets digital benchmarks: whether on FAZ.NET, with the F.A.Z. iPhone apps or the iPad apps for the F.A.Z. and its Sunday newspaper, there are virtually no limits to the possibilities of innovative and interactive forms of advertising.Learn more
Ad Alliance has been combining the expertise of a strong network of media partners since 2016: IP Deutschland, G+J e|MS, smartclip, SPIEGEL MEDIA and as service provider for Media Impact – a quality portfolio spanning TV, print, online, mobile and audio. It offers customised staging across every platform, including native advertising, performance and influencer marketing. As well as creating content, Ad Alliance offers technical solutions for the delivery of advertising, from programmatic to data-based. The combined platforms marketed by Ad Alliance reach 99 percent of the German population
You will find further information, including about cross-media campaigns we have run, on the various marketers’ websites.Learn more