Serviceplan Group

The Serviceplan Group is the largest and most diversified owner- and partner-managed agency group in Europe.

Founded in 1970, the Serviceplan Group currently unites all communications disciplines under one roof: brand strategies, media or online specialists, creative teams, web designers, dialogue or CRM experts, market researchers, PR consultants or marketing specialists.

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words: BEST BRANDS. Innovative communication is the path to this goal.

That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three. We live out this claim of turning brands into best brands every day at the “House of Communication“.nication. 

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REPUBLIC was set up to serve the marketing communication needs of both the Frankfurter Allgemeine and Süddeutsche Zeitung newspapers. The following manifesto contains our most important principles – principles that define our thoughts, actions and the work we do for you.

1 Our customers are our prime focus. Our working relationship begins with a commitment to understanding the challenges you face. We take everything into account – your brand, your target group and your market environment. This means that the next step for us involves viewing our media and its readership from your perspective.

2 There is no substitute for top-quality media. Frankfurter Allgemeine and Süddeutsche Zeitung are now reaching more people than ever, demonstrating just how important they are for the Federal Republic of Germany. While fake news is dividing our society, reliable information brings people together in constructive discourse. This integrative driving force is the basis for our promise of superior quality.

3 Excellent journalism has a top-down influence. Frankfurter Allgemeine and Süddeutsche Zeitung are held in the highest regard by society’s opinion leaders and multipliers. Through digitalisation, our media will also allow you to reach broader cross sections of sophisticated target groups: the cross-media reach currently stands at around 30 million readers a month (b4p 2020 III).

4 Smart solutions call for people who think differently. To enable our brand communication to win over these sophisticated target groups, we think differently and develop highly effective solutions from a single source. These range from traditional advertisements to designing multi-platform content marketing campaigns for you: in other words, anything from a reliable outfit for everyday wear to an exclusive tailor-made suit for special occasions.

5 Relevant issues belong on the agenda of the whole country. We make sure your communication is the ideal fit for your brand, target group and environment – and that it packs as powerful a punch as possible. In this way, you will reach sophisticated target groups throughout the entire country and make your influence felt. This commitment is also reflected in our name, which is also a nod to “res publica” – those “public matters” that make an important contribution to social discourse in the form of relevant issues covered in the media marketed by REPUBLIC.

Smart solutions in inspiring environments result in meaningful media – allowing brands to reach their communication goals with maximum authenticity.

We look forward to working with you on this. Get to know us.

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Ad Alliance

Ad Alliance is Germany’s number one advertising sales company and the leading partner for individualised creations and holistic, cross-media campaign concepts.

Since 2016, Ad Alliance has been pooling the expertise of strong media partners and is responsible for the sale of advertising space for the channels and offers of RTL Deutschland, the SPIEGEL Group and video and technology specialist smartclip. As a service provider, the team also markets the print and digital brands for Media Impact and the rtv media group. Ad Alliance sells ads for around 500 media brands across the genres of TV, print, digital, ATV and audio – thereby reaching almost 100% of the German population. As well as providing content-related consultation, Ad Alliance also offers innovative technological solutions – from programmatic to contextual and data-driven advertising.

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SAP Customer Experience realises the digital vision that companies around the world have long pursued: a 360-degree view of the customer.

The human factor is becoming increasingly important for successful experience management. SAP CX provides a portfolio of integrated cloud solutions for marketing, commerce, sales, service and customer data, with which company processes and products can be automatically adapted to individual customer expectations in the future. As part of the overall SAP portfolio, these applications also offer functions for machine learning, artificial intelligence and the Internet of Things – all with the goal of consistently driving forward the evolution of customer relationship management.

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About Snap Inc.

Technology company Snap Inc. believes that the camera presents the greatest opportunity to improve the way people live and communicate. Snap Inc. contributes to human progress by empowering people to express themselves, live in the moment, learn about the world and have fun together.

The company’s three core products are Snapchat, a visual messaging app, Lens Studio, an augmented reality platform that powers AR across Snapchat and other services, and its AR glasses, Spectacles. For more information, visit:

About Snapchat

Snapchat is a visual messaging app that enhances your relationships with friends, family and the world. As an alternative to traditional social media, it enables people to communicate with friends and family without the pressure of looking popular or perfect. Snapchat empowers people to express themselves, live in the moment, learn about the world and have fun together. The app opens directly to the camera and offers millions of augmented reality lenses for self-expression, learning and play.

In Germany, Snapchat reaches 15 million active users monthly (Snap Inc. internal data Q1 2023). 

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