Serviceplan Group

The Serviceplan Group is the largest and most diversified owner- and partner-managed agency group in Europe.

Founded in 1970, the Serviceplan Group currently unites all communications disciplines under one roof: brand strategies, media or online specialists, creative teams, web designers, dialogue or CRM experts, market researchers, PR consultants or marketing specialists.

What binds us all together is the passion to develop and to coach fascinating brands. Brands that are economically successful and that evoke emotions in the minds of consumers – in other words: BEST BRANDS. Innovative communication is the path to this goal.

That means finding new ways to move the hearts of consumers: creatively, through media, technologically and by integrating all three. We live out this claim of turning brands into best brands every day at the “House of Communication“.nication. 

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REPUBLIC was set up to serve the marketing communication needs of both the Frankfurter Allgemeine and Süddeutsche Zeitung newspapers. The following manifesto contains our most important principles – principles that define our thoughts, actions and the work we do for you.

1 Our customers are our prime focus. Our working relationship begins with a commitment to understanding the challenges you face. We take everything into account – your brand, your target group and your market environment. This means that the next step for us involves viewing our media and its readership from your perspective.

2 There is no substitute for top-quality media. Frankfurter Allgemeine and Süddeutsche Zeitung are now reaching more people than ever, demonstrating just how important they are for the Federal Republic of Germany. While fake news is dividing our society, reliable information brings people together in constructive discourse. This integrative driving force is the basis for our promise of superior quality.

3 Excellent journalism has a top-down influence. Frankfurter Allgemeine and Süddeutsche Zeitung are held in the highest regard by society’s opinion leaders and multipliers. Through digitalisation, our media will also allow you to reach broader cross sections of sophisticated target groups: the cross-media reach currently stands at around 30 million readers a month (b4p 2020 III).

4 Smart solutions call for people who think differently. To enable our brand communication to win over these sophisticated target groups, we think differently and develop highly effective solutions from a single source. These range from traditional advertisements to designing multi-platform content marketing campaigns for you: in other words, anything from a reliable outfit for everyday wear to an exclusive tailor-made suit for special occasions.

5 Relevant issues belong on the agenda of the whole country. We make sure your communication is the ideal fit for your brand, target group and environment – and that it packs as powerful a punch as possible. In this way, you will reach sophisticated target groups throughout the entire country and make your influence felt. This commitment is also reflected in our name, which is also a nod to “res publica” – those “public matters” that make an important contribution to social discourse in the form of relevant issues covered in the media marketed by REPUBLIC.

Smart solutions in inspiring environments result in meaningful media – allowing brands to reach their communication goals with maximum authenticity.

We look forward to working with you on this. Get to know us.

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Ad Alliance

Ad Alliance is an expert partner for advertisers and media agencies and Germany’s No. 1 in the individual creation and orchestration of cross-media campaigns.

It serves the growing demand in the market for cross-media marketing offers and has been combining the expertise of a strong network of leading media partners since 2016: the digital portfolio of Ad Alliance includes the channels and offers of Mediengruppe RTL Deutschland, Gruner + Jahr, the SPIEGEL Group, the rtv media group and video and technology specialist smartclip. Ad Alliance is also a service provider for Media Impact and represents a high-quality portfolio of TV, print, online, mobile, ATV and audio and special productions across all platforms, including native advertising and performance and influencer marketing. As well as content creation, Ad Alliance offers technical solutions ranging from automated marketing to data-driven ad serving. In combination, the platforms marketed by Ad Alliance reach 99 percent of the German population.

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