Purpose marketing – a hot topic or hot air?

Purpose marketing is still on everyone’s lips. But what does this buzzword really mean for brand positioning and communication? Should brands these days be saving the world or selling their products? How can a brand find its purpose? And achieve success with it? On the market and internally?

Based on the new brand image of German insurance company R+V Versicherungen, we will be discussing these and other questions and look forward to a lively exchange!

Language: German