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The future of shopping in a digital & social media world

What will shopping look like in the future and what is already a reality today? As marketing specialists, what awaits us in a digital world increasingly defined by trends such as social commerce, influencer marketing and shoppable ads? What are the trends and behaviour patterns that will accompany us in the “new normal” in the long term? What can we already learn from looking across the pond? Which trends from China and the USA will also become an integral part of how we shop on a daily basis here in Germany?

At our Trend-Table, we will be discussing these and other exciting questions with a circle of experts from various sectors. We look forward to seeing you!


Language: German

The Hosts

Dominik Terruhn

Managing Partner


House of Communication


Verena Letzner

Managing Director


House of Communication