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9.

 

Personalised content production – Opportunities & challenges

The rapid development of the modern marketing world poses a huge challenge for companies: individualised content for a variety of channels are causing the number of required assets to explode – while marketing budgets remain the same.

From the planning to the creation, production, distribution and evaluation, all previous production plans and processes therefore need to be intertwined and automated in order to produce in an economical and efficient way.

These challenges can be overcome, provided that the customer is made the focus of content production and that asset planning is based on the user journey with relevant user data and a forward-looking, creative overall idea as the foundations.

Admittedly, that does sound complex, costly and time-consuming, but it doesn’t have to be.

Discuss with us how you can overcome these challenges to guarantee fast response times and an optimal way of addressing the customer that is specifically tailored to them.

 

Language: German

The Host

Patrick Rohrbasser

Managing Director

Serviceplan

House of Communication