Are advertising bans the ‘new normal’?

‘To protect children’s health, doctors are demanding a ban on advertising for Kinder’s Milk Slice snack’: that was a headline in Spiegel magazine in 2019. In a world in which regulation seems to be the new holy grail, marketers need to be prepared for all eventualities. Because after the Kinder Milk Slice, beer, meat – or even cars – might be next.

Discuss with us how you, as a marketer, can already adjust to possible advertising bans today. What strategies can be developed to be able to market your products in the future.

And even if more is currently allowed than prohibited, marketers still need to be ready for future advertising bans today – and they can do this by developing strategies that will ensure they can continue marketing their products.

We want to look at it the other way round and see advertising bans as an opportunity. After all, no one wants children to start smoking (or to become even more obese by eating more chocolate). So if we see ourselves as marketers who really want to make the world a better place – and really only want to advertise our products and services to people who get real added value from them, what needs to be done? 

Language: German