Conscious innovation: Don’t leave innovation to chance

In times of radical change, innovation is a must. Not only because innovations facilitate new growth, but also because they are a fundamental component of securing survival. Companies that wish to develop from isolated innovation experiments to conscious innovation management need to understand and systematically process four core dimensions: innovation organisation, innovation strategy, innovation process and innovation culture. We will show you the levers behind these individual dimensions and discuss how existing barriers can be broken down and innovations can be managed for your company – consciously and in the long term.

When it comes to innovation, the gap between expectation and reality in companies is still big: 84% of decision-makers are convinced that innovation is crucial to success, but only 6% are satisfied with the innovation performance of their company.

Instead of taking a holistic and long-term view of innovation, many companies are still following the trial and error principle.

Language: German