10.

 

Attention mechanisms of moving-image platforms

How does attention work on different moving-image platforms, from TV and media libraries to YouTube, Twitch and TikTok? What are the special features and usage situations – and, in order to achieve maximum impact, what should communication look like in every channel?

 

Language: German

The hosts

Oliver Hey

Managing Partner

Mediaplus

House of Communication

Jens Hofmann

General Manager Digital Accelerator

Mediaplus

House of Communication