LOGIC WILL GET YOU FROM A TO B. IMAGINATION WILL TAKE YOU EVERYWHERE.
Innovation Day brings together executive board members, managing directors, brand managers and international top speakers from the worlds of business, media and politics. Along with highly relevant content, formats designed exclusively for decision-makers offer guests the opportunity to enter into a dialogue and share their personal experience at the very highest level.
In 2020 we will be discussing the future of brands, communication and innovation with THE POWER OF RETHINK as the overarching theme – on a digital stage for the very first time.
And in the evening, we will be switching from the virtual realm to a real-life location in Munich where, during an exclusive gala dinner, the CMO of the Year Award will be presented to Germany’s best Chief Marketing Officer.
What will the capitalism of the future look like? Prof. Lars Feld, Chairman of the German Council of Economic Experts, and Gerald Braunberger, publisher of the Frankfurter Allgemeine Zeitung, will be discussing a new understanding of the economy and growth.
Digitalisation and social media are putting classic media under pressure. Nevertheless, high-quality journalism is currently more important than ever. How can it redefine itself and how can media brands remain attractive in the future? A discussion with: Tanit Koch, Managing Director of n-tv and Editor-in-Chief of RTL’s Central Newsroom, Carsten Knop, publisher of the Frankfurter Allgemeine Zeitung, and Helle Thorning-Schmidt, former Prime Minister of Denmark and Co-Chair of Facebook’s ‘Oversight Board’.
Why “supportive leadership” is the concept for the successful executives of tomorrow will be explained by scientist and bestselling author Prof. Gerald Hüther. He will be discussing his theories in the subsequent Leadership Talk with, for example, Insa Klasing, CEO of TheNextWe and former General Manager of Kentucky Fried Chicken Germany.
Which business models will the future bring? Will the digital platform economy be the key success driver of the coming decades – and should every established company therefore become a platform company? Johannes Diebig, Head of Marketing Cloud Germany & Austria at Salesforce, will outline strategies and opportunities for companies and their brands.