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14.

 

Gaming & eSports: Take your brand to the next level

Gaming has evolved from a niche hobby into an entertainment juggernaut with a major cultural impact, especially online. Yet the majority of brands are still hesitant to engage with the scene, mostly out of fear of the unknown. At our Trend Table, we want to discuss why gaming and eSports offer excellent marketing opportunities for brands with a wide array of exciting engagement options and also clear up any misconceptions you may have about gaming and gamers.

Not all gamers are alike: if your image of gamers is anti-social teenage boys, you are missing out on diverse target groups that can be reached through gaming.

Gaming is one of the hottest topics right now: if you don’t start building your gaming and eSports strategy now, you risk lagging behind the competition in 2021.

 

Language: English

The Hosts

Alexander Turtschan

Director Digital Accelerator

Mediaplus

Haus der Kommunikation

Natalie Shardan

General Manager

Serviceplan

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Willi Kaiser

Managing Director

Plan.Net

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